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About Alpha Athletics

Our Story

Alpha Athletics® was launched on July, 2019 with a desire to develop high performance, innovative products.  In only 6 years our Alpha innovations are already beginning to excite with professional grade golf gear.

The Mission of Alpha Athletics

Our mission is to help you unlock and feed the Alpha inside of you. We chose the sport of golf as the medium because it is a sport and so much more.  It is a way of living, a way of competing to achieve greatness where everyone around you is better for it.  It means leaving a golf course better than how you found it, and giving everything you have to win the match so you can proudly tip your cap if a rival beats you to the rabbit.  


So, with a nod to its competitors, Alpha Athletics digs its sharp claws into the ground and starts on its special journey to feed its hungry appetite and become an alpha in the golf industry, to make a positive and lasting contribution to our sport, and to do it in a way that strengthens the pack.  

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About Alpha Athletics

Alpha Athletics -- pioneering innovative sports gear

Our April 2024 launch of the entire Alpha Royale Productline

As shown, above, Alpha Royale premieres the game-changing golf glove designed for those that use the conventional interlocking grip method.  Not to be overshadowed, the Alpha Royale windbreaker jacket is already becoming a top seller with its classy design.  We believe our top seller though will likely be either our Alpha Royale light red New England Autumn golf polo that's infused with sweat-wicking technology, or our khakis golf pants with built-in sun protection that prevents 98% of harmful UV rays.  

This kitten is smitten with our polo selections

At Alpha Athletics, we are dedicated to providing high-quality golf gear to golfers of all skill levels. Our mission is to help every golfer reach their maximum potential on the course. 

Helping the Alpha walk the walk

From its early days of selling the coolest golf shoes in the universe -- The Alien Golf Shoe -- from the trunk of a car, Alpha Athletics has now launched its 4th golf shoe, The Alpha G6  2.0 on multiple ecommerce platforms here and abroad.

Our winter 2024 launch of the Alpha pack additions -- More to come!

    Our Philosophy

    At Alpha Athletics, we believe that golf is more than just a game - it's a way of life. We are dedicated to helping golfers of all skill levels improve their game and enjoy the sport to the fullest.

    Our Products

    We offer a wide range of high-quality sports apparel, footwear, and accessories, including polos, pants, caps, jackets, jerseys, gloves and more. Our products are carefully selected to ensure that our customers have access to the best gear on the market.

    Our Experts

    Our team of experts is made up of experienced professionals who are passionate about the game. We are always happy to offer advice and answer any questions our customers may have.

    Make golf your business

    Based in southern California

    Alpha Athletics is based in the Inland Empire and partners with companies across the globe to design and manufacture its premier quality golf gear.

    Intellectual Property

    Alpha Athletics prides itself in holding intellectual property.  Something usually found with large multinational companies with a wealth of financial & legal resources, we believe obtaining intellectual property further shows that products are indeed unique.  As such, Alpha Athletics holds intellectual property such as registered trademarks of Alpha Athletics and Alpha Royale.

    Alpha Athletics: A latinx-owned small business

    About the new kid from the Inland Empire

    Alpha Athletics is a certified minority-owned business, certified Latino-owned business, certified disadvantaged-owned business, and certified small business with the state of California, with SAM.gov and other certifying organizations.  The company is a proud supporter of the PGA, LPGA, R&A, USGA and Make Golf Your Business.

    Generate Excitement

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